Salt Lake City, UT – Park City Group (NASDAQ: PCYG) announced today ROFDA, Retailer Owned Food Distributors & Associates, appointed Park City Group Director of Business Development Christina Romas to their seven-member Advisory Council.
ROFDA’s advisory council was created to provide the organization’s leadership team with input, information and feedback representing the interests of ROFDA’s Associates and Suppliers in support of its mission. “We could not be more excited about the individuals that make up the ROFDA Advisory Council,” commented Francis Cameron, President & CEO of ROFDA. “I am confident in their abilities to have a profound impact in driving value for the parties.”
“We are pleased and honored to have Christina represent Park City Group on ROFDA’s Advisory Council,” said Randall Fields, CEO of Park City Group. “ROFDA’s ongoing promotion of a safer food supply chain aligns with ReposiTrak’s mission to reduce risk, safeguard brands and refocus food safety on prevention. We look forward to continue working closely with the ROFDA organization to help them realize their goals.”
About Park City Group
Park City Group (NYSE MKT: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it as well as providing food safety tracking information. The Company’s service increases customers’ sales and profitability while enabling lower inventory levels and ensuring regulatory compliance for both retailers and their suppliers. Through a process known as Consumer Driven Sales OptimizationTM, Park City Group helps its customers turn information into cash and increased sales, using the largest scan based platform in the world. Scan based trading provides retail trading partners with a distinct competitive advantage through scan sales that provides store level visibility and sets the supply chain in motion. And since it is scan based, it can be used in a Direct Store Delivery (DSD) or warehouse setting.
About Retailer Owned Food Distributors & Associates (ROFDA)
In 1962, a few cooperative food distributors from around the southeast formed an organization known as the, “Southeastern Food Cooperative Association,” (SFCA). Over the years, growth from outside the southeast occurred as cooperatives recognized the numerous advantages of participating in a cooperative only environment. Due to the new geographic locations of its members and the changing demands of the retailer owned segment of the food industry, the name, Southeastern Food Cooperative Association, did not appropriately identify its members. So in 1988, a name change of the association was approved by its Board of Directors, and thus the new name, Retailer Owned Food Distributors & Associates (ROFDA), emerged. The mission of ROFDA is to promote and support the retailer-owned distribution segment of the food industry with value added programs and services, all in furtherance of servicing independent retail grocers located throughout America.
ReposiTrak is collaboration between Leavitt Partners and Park City Group. The collaboration provides food retailers and suppliers with a robust solution to help protect their brands and remain in compliance with rapidly evolving regulations in the Food Safety Modernization Act. Powered by Park City Group’s technology, ReposiTrak is an internet-based solution that enables all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners. More information is available at www.repositrak.com.
About Leavitt Partners
Leavitt Partners advises clients in the health care and food safety sectors. The firm applies its experience, knowledge and a network of global relationships to serve our clients. As a food safety and health care intelligence business we provide the best available window to the future of American health care. More information is available at www.leavittpartners.com.