Park City Group Selected by All Star Association, One of the Largest National Dairy Trade Associations

Assist the More Than 200 Member Organizations to Achieve Improved Sales and Margins

PARK CITY, Utah – August 4, 2011 – Park City Group (NYSE Amex:PCYG), a Software-as-a-Service provider of unique supply chain solutions for retailers and their suppliers, today announced that it has been selected by a national dairy association, All Star Association, Inc. (All Star), for technology solutions that optimize sales and supply chain management for its organization’s members. All Star is a leading dairy trade association representing over 340 production facilities in 47 states, Puerto Rico and Canada, and offering services to help strengthen their members’ operations and improve profitability. Park City Group’s technology is a valuable tool that will be made available to the membership base in order to increase sales and enhance supply chain efficiency.

“All Star is one of the largest dairy associations representing a major share of the $110 billion dairy industry. The selection of Park City Group provides a major endorsement of the value proposition of our solution and a mutually beneficial partner that can assist us to grow our already considerable presence within the dairy category,” commented Randall K. Fields, Park City Group’s Chairman and CEO. “This is the second major trade group that has selected Park City Group in the past year.”

“We look forward to working closely with Park City Group,” said Jeff Sterne, Executive Director of All Star. “Their knowledge of the grocery industry, especially their deep ties into the dairy category, gives us confidence that the benefits provided to our member base will be highly valued. Park City Group’s supply chain visibility technology will permit our members and grocery retailers to collaborate more effectively to increase sales and improve margins.”

About All Star Association, Inc.

Founded in 1958 by John D. Utterback, member-owned All Star Association specializes in volume pricing negotiated with over 150 suppliers on behalf of its members. Other services include marketing, training, quality assurance, carton design, monthly correspondence, annual convention, networking, consulting, careers and scholarships. Current membership includes more than 340 plants in 47 states, Puerto Rico and Canada producing: Fluid Milk, Ice Cream, Cultured Products, Cheese, Water, Beverage, Juice, Custom Blowmolding, and Related products.

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain. With over $100 million invested in development and 16 years of commercialization surrounding its proprietary scan based data platform, the Company’s services increase customers’ sales and profitability, while ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales OptimizationTM, Park City Group helps retail and consumer packaged goods customers turn transactional information into actionable strategies to lower inventory, increase sales and improve efficiencies in the supply chain.

The Company’s Food Safety Global RegistryTM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently-passed Food Safety Modernization Act. The Food Safety Global Registry, an internet-based technology, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners.

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