Park City Group Initiates Second Supply Chain Profit Link Opportunity Evaluation This Month

Assessment to Uncover Improvements for In-Stock Positions and Assortment Planning  In Three Product Categories for 160+ Stores of Northeast-Based Grocery Retailer 

PARK CITY, Utah – October 23, 2008 – Park City Group, Inc. (OTCBB: PCYG), a developer of patented retail supply chain solutions and services, announced today that a Northeast grocery chain, a division of a global food retailing leader, has initiated a Supply Chain Profit Link (SCPL) opportunity identification program throughout its 160+ store chain. This latest SCPL evaluation comes on the heels on last week’s announced opportunity identification by a prominent northwest grocery retailer in 120+ stores in two product categories.


The SCPL service offering for perishable and non-perishable categories analyzes retail data and provides specific action steps to improve sales opportunities and cost saving measures not previously recognized by retailers and suppliers. Across categories, SCPL allows retailers and suppliers to view category and item-level product movement from a high-level corporate, division, region, store, department level, down to hourly increments allowing for unprecedented tracking and correction of store- and shelf-level issues.


During the 2-3 month pilot opportunity identification period, Park City Group will analyze inventory and sales data provided by the retailer, in the rotisserie chicken, ground beef and milk categories, and perform a detailed analysis using patented technology that results in identification of quantifiable areas.  Results of these engagements with other retailers have historically uncovered tens of millions of dollars in lost opportunities, including improvements to assortment/store clustering, increased service level and improvement in distribution voids. Subsequent subscription to the ongoing SCPL service builds upon the opportunity identification program and its analytic foundation, providing recommended specific action and ongoing steps that enable the retailer and its suppliers to capture millions of dollars of missed sales and profits.


“The ability to respond and react quickly to the changing needs of retail customers is a competitive advantage all retailers are looking for. Supply Chain Profit Link is that competitive advantage. It gives retailers an hour-by-hour view of sales, allowing them to base assortment planning and store clustering on actual item performance, and ensures the right item is on the shelf for the customers,” commented Randall K. Fields, Park City Group Chairman and CEO.



About Park City Group:

Park City Group, Inc. develops and markets patented computer software and consulting services that help retailers and their suppliers to increase sales while reducing inventory and labor costs — the two largest, controllable expenses. The technology has its genesis in the operations of Mrs. Fields Cookies, co-founded by Randy Fields, chief executive officer of Park City Group. Industry-leading customers such as The Home Depot, Victoria’s Secret, The Limited, Anheuser Busch Entertainment and Tesco Lotus benefit from Park City Group software. To find out more about Park City Group, please visit


Statements in this news release that relate to Park City Group’s future plans, objectives, expectations, performance, events and the like are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include changes in economic conditions that may change demand for the Company’s products and services and other factors discussed in the “forward-looking information” section and the “risk factor” section of the management’s discussion and analysis included in the Company’s report on Form 10-K for the year ended June 30, 2008 and in any risk factors or cautionary statements contained in the Company’s periodic reports on Form 10-Q or current reports on Form 8-K filed with the Securities and Exchange Commission. This presentation is comprised of interrelated information that must be interpreted in the context of all of the information provided and care should be exercised not to consider portions of this release out of context. Park City Group uses paid services of investor relations organizations to promote the Company to the investment community. Investments in any company should be considered speculative and prior to acquisition, should be thoroughly researched. Park City Group does not intend to update these forward-looking statements prior to announcement of quarterly or annual results.

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