Lunds and Byerly’s Supermarkets Select Park City Group’s Consumer Driven Sales Optimization Solution with Scan Based Trading

PARK CITY, UT – February 25, 2010 – Park City Group (OTCBB: PCYG), a developer of patented retail supply chain solutions and services, today announced that Lunds and Byerly’s, supermarket chains owned and operated by Lund Food Holdings, Inc., have selected Park City Group’s Consumer Driven Sales OptimizationTM (“CDSO”) platform in support of their Scan Based Trading (“SBT”) initiative. With over 20 supermarkets in Minnesota, Lunds and Byerly’s becomes the 16th retailer to implement Park City Group’s CDSO solution.

“Park City Group’s strong client relationships and domain expertise were critical in the selection of a vendor to support our initiatives to increase sales, better manage expenses and reduce shrinkage,” stated Phil Lombardo, vice president of sales and marketing for Lund Food Holdings, Inc. “Scan Based Trading is an important strategy for our supermarkets to enhance operations, improve the business we conduct with our suppliers, and grow our cash flow and profitability.”

Park City Group’s SBT platform is a means to align retailer operations with the interests of their supplier communities. SBT provides trading partners with a distinct competitive advantage through scan sales visibility that sets the supply chain in motion and is a proven procurement strategy that guarantees sales results and minimizes or eliminates inventory. The unique solution from Park City Group enables retailers to direct their operational focus where it belongs: having stocked shelves in the stores and increasing overall sales. By employing Park City Group’s collaborative SBT solution, retailers will also have shared visibility with suppliers of store/item level shrink, perpetual inventory and accurate daily point-of-sale data.

“The effectiveness of Scan Based Trading is permeating the industry,” said Randall K. Fields, Chairman & CEO of Park City Group. “Both suppliers and retailers are encouraging its adoption, and Park City Group is positioned to benefit as we are the only company in the world to provide Scan Based Trading. While we are experiencing considerable interest in our retail supply chain Software-as-a-Service offerings, Lunds and Byerly’s was a referral from a consumer products supplier to the supermarket chain. We believe Park City Group’s solutions will provide a significant return on investment in a short period of time and enable both supplier and retailer to benefit from the implementation of our services.”

About Lund Food Holdings, Inc.
Edina-based Lund Food Holdings, Inc. operates 10 Lunds and 11 Byerly’s supermarkets in the Twin Cities and surrounding area. For more information, go to

About Park City Group
Park City Group (OTCBB: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it. Our service increases our customers’ sales and profitability while enabling lower inventory levels for both retailers and their suppliers. For more information, go to