Leading Supermarket Group Adopts Food Safety Solution from ReposiTrak

Adoption positions ReposiTrak as the industry standard for tracking and tracing food and drugs throughout the global supply chain.

Commitment represents 20% of the supermarket industry and nearly 50,000 suppliers.

Salt Lake City, Utah – The Retailer Owned Food Distributors & Associates (ROFDA), the largest cooperative of independent food wholesalers, today announced its commitment to food safety by adopting the use of track and trace technology from ReposiTrak, a solution provider backed by international food safety consultants Leavitt Partners and retail technology experts Park City Group (NYSE MKT: PCYG). The ReposiTrak system, which includes Document Management and Track & Trace, is being successfully deployed among the 14 ROFDA members.

“We selected the ReposiTrak solution for three reasons: the technology on which it is based is a proven, scalable platform; it is easy to use and inexpensive; and it is simple to implement because it is web-based and requires no hardware or software installation. We see the ReposiTrak system becoming an industry standard for the retail supply chain, helping all trading partners meet the new federal food safety requirements, reducing unsalable products and keeping the end consumer healthy,” said Francis Cameron, President & CEO of ROFDA.

Powered by Park City Group’s technology, ReposiTrak enables grocery warehouses, supermarkets, packaged goods manufacturers, food processing facilities, drug stores and drug manufacturers, as well as logistics partners, to track and trace products and components throughout the food, drug and dietary supplement supply chains. In addition, the technology addresses the market need of receiving, storing, sharing, and maintaining regulatory documentation all in one convenient location. ReposiTrak reduces risk in the supply chain by identifying backward chaining sources and forward chaining recipients of products in near real time.

“The relationship we’ve built with ROFDA and its members has been a case study for vendor–customer collaboration. We have jointly implemented a solution that is exactly what the member distribution companies need to meet government regulations, maintain supplier insurance and inspection documentation, and keep the consumers safe,” said Rich McKeown, President of ReposiTrak.

Additional Resources

Food Safety News
The Challenges and Advantages of Farm-to-Fork Traceability
By James Andrews | May 13, 2013
…..when it comes to food, the variety of traceability systems in the marketplace nearly parallels the number of ingredients in a pint of that chocolate chip peppermint brownie ice cream. Not only do most competitors use different systems and technology, most firms along the same supply chain — from farm to processing plant to retailer — record and translate their data in different ways.
More at:

Food Safety News
The Changing World of Food Traceability
By Dan Flynn | May 6, 2013
You, the consumer, are at the end of a long line of stops food makes before reaching your plate. Being able to trace this food back to its origins can be crucial to government and industry during a food-related recall or outbreak. But you may also want to know whether what you are about to consume is organic, whether it’s vegetarian, or maybe because of your beliefs you are looking for food that’s kosher or halal.
More at:

About Retailer Owned Food Distributors & Associates (ROFDA)
In 1962, a few cooperative food distributors from around the southeast formed an organization known as the, “Southeastern Food Cooperative Association,” (SFCA). Over the years, growth from outside the southeast occurred as cooperatives recognized the numerous advantages of participating in a cooperative only environment. Due to the new geographic locations of its members, and the changing demands of the retailer owned segment of the food industry, the name, Southeastern Food Cooperative Association, did not appropriately identify its members. So in 1988, a name change of the association was approved by its Board of Directors, and thus the new name, Retailer Owned Food Distributors & Associates (ROFDA), emerged. The mission of ROFDA is to promote and support the retailer-owned distribution segment of the food industry with value added programs and services, all in furtherance of servicing independent retail grocers located throughout America.

About ReposiTrak
ReposiTrak is a partnership jointly owned by Leavitt Partners and Park City Group. The Partnership provides food retailers and suppliers with a robust solution to help protect their brands and remain in compliance with rapidly evolving regulations in the Food Safety Modernization Act. Powered by Park City Group’s technology, ReposiTrak is an internet-based solution that enables all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners. More information is available at www.repositrak.com.

About Park City Group
Park City Group (NYSE MKT: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it as well as providing food safety tracking information. The Company’s service increases customers’ sales and profitability while enabling lower inventory levels and ensuring regulatory compliance for both retailers and their suppliers. Through a process known as Consumer Driven Sales OptimizationTM, Park City Group helps its customers turn information into cash and increased sales, using the largest scan based platform in the world. Scan based trading provides retail trading partners with a distinct competitive advantage through scan sales that provides store level visibility and sets the supply chain in motion. And since it is scan based, it can be used in a Direct Store Delivery (DSD) or warehouse setting.

About Leavitt Partners
Leavitt Partners advises clients in the health care and food safety sectors. The firm applies its experience, knowledge and a network of global relationships to serve our clients. As a food safety and health care intelligence business we provide the best available window to the future of American health care. More information is available at www.leavittpartners.com.