Mr. Fields is Chairman and Chief Executive Officer of Park City Group. Mr. Fields career reflects his strong entrepreneurial skills. Initially leveraging his educational experience, in the early 1970’s, he established a financial and economic consulting firm called Fields Investment Group. He then co-founded Mrs. Fields Cookies with Debbi Fields, and served as its Chairman from 1978 to 1990. He purchased the software rights from Mrs. Fields Cookies and created Park City Group in 1990. Today, he continues to define the strategic direction of Park City Group, Inc. and shares his expertise and the collective experience through consulting and speaking, interviews, and guest lecturing engagements both in the retail industry as well as in the general business environment.