Management Team

Randy Fields, Chairman and CEO
Mr. Fields career reflects his strong entrepreneurial skills. Initially leveraging his educational experience, in the early 1970’s, he established a financial and economic consulting firm called Fields Investment Group. He then co-founded Mrs. Fields Cookies with Debbi Fields, and served as its chairman from 1978 to 1990. He purchased the software rights from Mrs. Fields Cookies and created Park City Group in 1990. Today, he continues to define the strategic direction of Park City Group, Inc. and shares his expertise and the collective experience through consulting and speaking, interviews and guest lecturing engagements both in the retail industry as well as in the general business environment. Mr. Fields received his B.A. magna cum laude, and his M.A. from Stanford University.

Todd Mitchell, Chief Financial Officer
Mr. Mitchell joined Park City Group in September 2015 after a two decade career as a Research Analyst on Wall Street covering media and technology companies. Mr. Mitchell has a keen analytical mind and a strong track record for picking successful small cap growth companies. Immediately before joining Park City Group, Mr. Mitchell also served as the Director of Research for Brean Capital LLC for three years, where he oversaw the expansion of the department and helped the firm to grow its cash equities business by nearly 50%. Mr. Mitchell earned an MBA and a master’s degree in economics from George Washington University, and a BA from Vassar College.

Ed Clissold, General Counsel, Secretary
Mr. Clissold has served as Park City Group’s General Counsel since March 2002. Prior to that, he served as General Counsel for Mrs. Fields’ Cookies from August 1987 to April 1995 and was also in private practice. Mr. Clissold holds a Bachelors degree in Finance from the University of Utah and a Law Dergree from Brigham Young University.

Diane Cercle, Chief Marketing Officer
Ms. Cercle is the primary business contact for all marketing operations and initiatives. Her team is responsible for all in-bound and out-bound marketing activities, brand stewardship, sales enablement, and communications. Ms. Cercle is a senior marketing executive with over 20 years of experience and is highly respected for her strategic thinking, brand management skills and team leadership. Prior to joining Park City Group, Ms. Cercle held management positions at Procter & Gamble, Albertsons/Supervalu, PersonalShopper.com, and most recently the J.R. Simplot Company. She was also an Operations Analyst for Mrs. Fields Cookies from 1987-1992, and has a strong understanding of the original store operations software. Ms. Cercle holds a B.S. in Business Administration from the University of California at Berkeley, and an MBA from the University of California at Los Angeles.

Christine Davidson, Senior Vice President, Chief Customer Officer
Ms. Davidson is the primary business contact for key retail and supplier accounts. Her team is responsible for establishing, maintaining and growing customer accounts by simultaneously working with internal teams and customer teams creating customer satisfaction by crafting enhancements, determining implementation methodologies, training options and materials to meet market needs. Prior to joining Park City Group, Ms. Davidson held management positions in the Caribbean, Scotland and Nigeria as well as in higher education in Britain and the United States. She also held numerous volunteer Board positions including one as the treasurer for a large inner city school. Originally from Scotland, her work ethic and drive is often recognized by both customers and colleagues alike. Ms. Davidson holds a business degree from Strathclyde University located in Glasgow, Scotland.

Elizabeth Maly, Senior Vice President, Sales
Ms. Maly is the primary business contact and Sr. Leader for Sales of Park City Group Supply Chain and ReposiTrak. Her team works directly with Park City Group and ReposiTrak customers to onboard and support their on-going needs. Prior to joining Park City Group, Ms. Maly has extensive sales and sales management experience from her time at major Media/Publishing companies such as The Wall Street Journal and Tribune Company where she lead teams that sold and managed products in both B2C and B2B areas, including but not limited to subscription, newsstand, corporate partnerships and manufacturing and distribution services. After transitioning out of Media/Publishing in 2010, Ms. Maly spent several years working for a 3rd party retail software company, selling and managing solutions for both Retailers and CPG for Scan Based Trade and data sharing needs. Ms. Maly resides in Chicago, and holds a B.A. From Purdue University.

Jozef Jamrich, Chief Technical Officer
Mr. Jamrich is one of the original architects of Park City Group’s cloud-based Universal System Exchange Visibility & Analytics platforms. He is responsible for translating the company strategy into developing solutions such as Scan-based trading, DSD Visibility and Food Safety (ReposiTrak). He has extensive experience in business and ERP system design and implementation as well as systems integration. Mr. Jamrich holds a Master’s degree in Computer Technology & Robotics and an MBA from Texas A&M University.

Kent Rice, Vice President, Support
Mr. Rice is the original architect of Park City Group’s Scan Based Trading platform and applications. He has been a significant contributor to the Company for over 15 years and is responsible for all customer integrations, implementations and support services. His team deploys technical solutions to address customer business issues based on business process designs and best practices. He has a deep background in retail systems integration, development and consulting. Mr. Rice’s background also includes database administration and project management. Prior work engagements include TG&Y stores, American Airlines and McDonnell Douglas. Mr. Rice holds a B.S. in Computer Science from the University of Central Oklahoma.

Shaun Broadhead, Vice President, Development
Mr. Broadhead is responsible for leading the strategies and development of PCG’s Supply Chain Management platforms. His team designs and codes solutions for: Fresh Item Management; Demand, Inventory, and Replenishment Planning; Optimized Ordering; and Production Planning/Sequencing. Prior to joining Park City Group, Mr. Broadhead designed and developed support systems for the Operations and the Marketing departments of the 3Com Corporation. Mr. Broadhead also utilized some of the first desktop based database system in support of defense contractors Loral Corporation (Ford Aerospace) and Lockheed Martin. Mr. Broadhead holds a B.S. in Business Information Systems from Utah State University, with minors in Computer Science and Business Administration.

Scott Thompson, Vice President, Business Metrics/Analytics
Mr. Thompson’s team is responsible for supporting our customers’ business growth and reducing their cost of operations through analysis and expert guidance. Mr. Thompson has a breadth of experience in the Retail/Wholesale/Food Service industry and a deep knowledge of category management activities including pricing strategies, promotional planning, shelf planning, product placement, and store level operations. Prior to Park City Group, Mr. Thompson was Vice President of Procurement for Honor Foods, a food service distributor and was the Director of Sales and Merchandising for Acme Markets, a division of Albertsons. He has also held category management, merchandising and operations positions with Supervalu, Albertsons, AWG and American Stores. Mr. Thompson holds an MBA from Widener University and a B.S. in Marketing from the University of Delaware.

Robert Kenney, Vice President, Professional Services
Mr. Kenney is responsible for leading all customer integrations and implementations across the company’s suite of products. He has been a contributor to the Company for over 1S years in various roles that include supply chain consulting, solution architecture, process modeling, data management, project management, account management, pre-sales consulting and product management. His team deploys technical and functional solutions to address customer business issues based upon business process designs and best practices. He has a deep background in systems integration and consulting with decision support systems and a broad background in retail services. Mr. Kenney holds a B.S. in Business Administration with a dual concentration in Management and Marketing from the University of Oklahoma. Prior work experience includes Fleming Companies, Inc. and Steelwedge.


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