“I am pleased to have the opportunity to participate in this discussion on the food safety procedures signed into law last year,” said Randall K. Fields, Park City Group’s Chairman and CEO. “With the signing into law of the Food Safety Modernization Act (FSMA), it is clear that the food safety landscape is rapidly changing with more mandated regulations and stricter enforcement than ever before.”

“Famous brands have suffered for years after recalls due to the perception that the product isn’t safe for consumption. By quickly and accurately tracking food contamination to its sources using the global view provided by a national database, companies’ hard-earned brands and reputations can be preserved, limiting costly and embarrassing recalls and potentially saving companies millions in settlements, judgments and legal fees.”

Mr. Fields continued, “Park City Group has developed a cost effective solution to monitor and track what many consider to be the most important supply chain on Earth. Our Park City Group Food Safety Global Registry™ provides food retailers and suppliers with a robust solution that will help them to protect their brands and remain in compliance with rapidly evolving regulations in the recently passed Food Safety Modernization Act. Our internet-based technology, the Park City Group Food Safety Global Registry™, will enable all participants in the fork-to-farm supply chain to easily manage tracking and traceability requirements as products move between trading partners.”

Mr. Fields presentation will occur at 1:45 PM EST on January 26, 2012 at the FDLI Food Week 2012 Conference in Washington D.C. For more information on the Food and Drug Law Institute’s Food Week 2012 Conference, please visit www.fdli.org. For more information on Park City Group and the Company’s food safety initiatives, please visit www.parkcitygroup.com.

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain. With over $100 million invested in development and 16 years of commercialization surrounding its proprietary scan based data platform, the Company’s services increase customers’ sales and profitability, while ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps retail and consumer packaged goods customers turn transactional information into actionable strategies to lower inventory, increase sales and improve efficiencies in the supply chain.

The Company’s Food Safety Global Registry^TM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently-passed Food Safety Modernization Act. The Food Safety Global Registry, an internet-based technology, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners.

About FDLI

The Food and Drug Law Institute, founded in 1949, is a non-profit organization that provides a marketplace for discussing food and drug law issues through conferences, publications and member interaction. The scope of FDLI includes food, drugs, animal drugs, biologics, cosmetics, diagnostics, dietary supplements, medical devices and tobacco. As a not-for-profit 501(c)(3) organization, FDLI does not engage in advocacy activities.

FDLI’s Mission is to provide education, training, and publications on topical food and drug law; act as a liaison to promote networking as a means to develop professional relationships and idea generation; and ensure an open, balanced marketplace of ideas to inform innovative public policy, law, and regulation.

As the recognized leaders in Scan Based Trading and Supply Chain Management, the companies will utilize Park City Group’s proprietary business intelligence tools and Nexxus Group’s world class customer service and billing services to better serve new clients while expanding and improving established relationships. Piggybacking on each other’s core strengths, this partnership represents an opportunity for both companies to provide the most comprehensive supply chain solutions for retailers and suppliers in the market today.

“We are thrilled to partner with a company that shares our commitment to integrity,” said Randall K. Fields, Chairman and CEO of Park City Group. “The reputation of Nexxus Group, their dedication to unparalleled service and their experience working with the world’s largest retailers makes them a perfect partner with which to expand services to our clients.”

“Park City Group’s groundbreaking software has revolutionized the way that retailers and suppliers handle product in the supply chain,” said Jim Rao, President and CEO of Nexxus Group. “We look forward to partnering with such an innovative company to significantly enhance our customers’ experience.”

Park City Group and Nexxus Groups’ customers include market leaders in the Grocery, Mass Merchant, Convenience, Discount and Specialty Retailer industries.

For more information visit www.thenexxusgroup.com

• Quarterly subscription revenue of $1.7 million, a 12% increase year over year
• 1Q12 total revenue of $2,579,000 versus $2,566,000 during the same period a year ago
• 1Q12 adjusted EBITDA of $373,000, versus $571,000 during the same period a year ago
• 1Q12 GAAP EPS ($0.04), versus ($0.05) during 1Q11
• 1Q12 Non-GAAP EPS ($0.00), versus $0.02 during 1Q11
• Contracted 17 supplier connections (“Spokes”) during 1Q12

PARK CITY, Utah – November 14, 2011 – Park City Group (NYSE Amex: PCYG), a Software-as-a-Service (SaaS) provider of unique supply chain solutions for retailers and their suppliers, today announced results for its fiscal first quarter ended September 30, 2011.

“During the first quarter, subscription revenue grew by 12% and we are on pace to add 200 supplier connections during fiscal 2012, consistent with our plan. While the pace of our growth is likely to fluctuate from quarter to quarter, we anticipate a continued acceleration in subscription growth during the balance of our fiscal year. Our pipeline of near-term opportunities continues to grow as customers are discovering our ability to not only diagnose problems within their supply chain, but also provide end-to-end solutions to those problems. As such, we have seen increasing interest in customers deploying additional Park City Group solutions across their entire footprint,” said Randall K. Fields, Park City Group’s Chairman and CEO.

Revenue

Total revenue for the first quarter ended September 30, 2011 was $2.6 million, a 1% increase from the prior year. Subscription revenue during the first quarter increased 12% to $1.7 million, reflecting growth of retail and supplier customers contracted during the last several quarters. The Company said its shift to a subscription based revenue model makes quarterly comparisons of license and professional services revenue difficult, as these can vary significantly from quarter to quarter. However, on an annual basis, the Company anticipates showing year-over-year growth in these revenue categories. This variability was evident during the first quarter of fiscal 2012 as professional services and license revenue decreased 33% and 9%, respectively. Also as a result of the shift to the subscription model, maintenance revenue decreased 19%.

Net (Loss) Income

Net loss available to common shareholders for the quarter ended September 30, 2011 improved to ($488,000), or ($0.04) per share, as compared to a net loss of ($509,000), or ($0.05) per share, during the prior year period. Non-GAAP EPS for the first quarter were ($0.00) versus $0.02 during the same period last year.

Cash

During the quarter ended September 30, 2011, free cash flow was ($76,000), compared to ($63,000) during the same period last year. During the first quarter the Company made a $1.5 million debt payment, reducing total debt to $3.4 million. Total cash was $1.0 million at September 30, 2011.

“We have an incredible value proposition that helps retailers and their suppliers solve both out-of-stock and overstock issues and, in turn, increase sales and improve returns on capital. We have already proven our value in the grocery industry and are looking to expand into at least one new retail vertical this fiscal year,” said Mr. Fields. “Customer interest in expanded relationships is accelerating, which is a good sign that we are making progress in moving from tactical to strategic relationships. We continue to focus on building a ‘Customer First’ culture that is obsessed with delivering a superb return on investment for our customers. As such, our growth is only limited by our desire to execute flawlessly at the customer level.”

The Company will host a conference call at 4:15 P.M. Eastern to discuss today’s results. Investors and interested parties may participate in the call by dialing (877) 675-3568 and referring to Conference ID: 18447967. The conference call is also being webcast and is available via the investor relations section of the Company’s website, www.parkcitygroup.com. A toll free replay of the conference call will be available until November 21, 2011 by dialing (855) 859-2056 and entering conference ID: 18447967.

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain. With over $100 million invested in development and 16 years of commercialization surrounding its proprietary scan based data platform, the Company’s services increase customers’ sales and profitability, while ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps retail and consumer packaged goods customers turn transactional information into actionable strategies to lower inventory, increase sales and improve efficiencies in the supply chain.

The Company’s Food Safety Global Registry^TM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently-passed Food Safety Modernization Act. The Food Safety Global Registry, an internet-based technology, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners.

Non-GAAP Financial Measures

This press release includes the following financial measures defined as “non-GAAP financial measures” by the Securities and Exchange Commission: non-GAAP EBITDA, non-GAAP earnings per share, net debt and free cash flow. These measures may be different from non-GAAP financial measures used by other companies. The presentation of this financial information, which is not prepared under any comprehensive set of accounting rules or principles, is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with generally accepted accounting principles. Reconciliations of these non-GAAP financial measures to the nearest comparable GAAP measures will be provided upon the completion of the Company’s annual audit.

Non-GAAP EBITDA excludes items such as impairment charges, allowance for doubtful accounts, charges to consolidate and integrate recently acquired businesses, costs of closing corporate facilities, non-cash stock based compensation and other one-time cash and non-cash charges. Non-GAAP EPS excludes items such as non-cash stock based compensation, charges to consolidate and integrate recently acquired businesses, costs for closing corporate facilities, amortization of acquired intangible assets and other one-time cash and non-cash charges. Net debt is the total debt balance less the cash balance. Free cash flow includes net cash provided (used) by operating activities less replacement purchases of property and equipment. The Company believes the non-GAAP measures provide useful information to both management and investors by excluding certain expenses, gains and losses or net purchases of property and equipment, as the case may be, which may not be indicative of its core operation results and business outlook. In addition, because Park City Group has historically reported certain non-GAAP results to investors, the Company believes that the inclusion of non-GAAP measures provides consistency in the Company’s financial reporting.

Forward-Looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “if”, “should” and “will” and similar expressions as they relate to Park City Group, Inc. (”Park City Group”) are intended to identify such forward-looking statements. Park City Group may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations should not be construed in any manner as a guarantee that such results will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see “Risk Factors” in Park City’s annual report on Form 10-K, its quarterly report on Form 10-Q, and its other reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Investor Relations Contact
[contact-form-7]

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it as well as providing food safety tracking information. The Company’s service increases customers’ sales and profitability while enabling lower inventory levels and ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps its customers turn information into cash and increased sales, using the largest scan based platform in the world. Scan based trading provides retail trading partners with a distinct competitive advantage through scan sales that provide store level visibility and set the supply chain in motion. And since it is scan based, it can be used in a Direct Store Delivery (DSD) or warehouse setting.

The Food Safety Global Registry^TM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently passed Food Safety Modernization Act. An internet-based technology, the Food Safety Global Registry, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners.

The IDEAS investor conferences are annual independent venues allowing quality public companies to tell their stories to professional investors with the express purpose of generating investor interest. The IDEAS Investor Conferences are held annually in Boston, Chicago and Dallas and are produced by Three Part Advisors, LLC with sponsorships from the regional investment communities in which they are held. Additional information about the events can be located at www.IDEASconferences.com.

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it as well as providing food safety tracking information. The Company’s service increases customers’ sales and profitability while enabling lower inventory levels and ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps its customers turn information into cash and increased sales, using the largest scan based platform in the world. Scan based trading provides retail trading partners with a distinct competitive advantage through scan sales that provide store level visibility and set the supply chain in motion. And since it is scan based, it can be used in a Direct Store Delivery (DSD) or warehouse setting.

The Food Safety Global Registry^TM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently passed Food Safety Modernization Act. An internet-based technology, the Food Safety Global Registry, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners.

• Quarterly Subscription Revenue of $1.7 Million, a 12% Increase Year Over Year
• Annual Subscription Revenue of $6.5 Million, a 10% Increase Year Over Year
• 4Q11 Revenue of $3.0 Million, a 9% Increase Year Over Year
• FY11 Revenue of $10.8 Million, a 1% Decrease Year Over Year
• 4Q Adjusted EBITDA of $705,000, a 17% Increase Year Over Year
• FY11 Adjusted EBITDA of $2.3 Million, an 11% Increase Year Over Year
• Retailer (“Hub”) Customer Count Increased to 32, Versus 23 at the Same Time a Year Ago

PARK CITY, Utah – September 13, 2011 - Park City Group (NYSE Amex: PCYG), a Software-as-a-Service (SaaS) provider of unique supply chain solutions for retailers and their suppliers, today announced results for its fiscal fourth quarter and full fiscal year ended June 30, 2011.

“During the past year, we built a scalable infrastructure capable of handling a rapid pace of growth, moderated only by our disciplined approach to consistently deliver an outstanding customer experience. At the same time, we continued to add new retail hubs and the pace of supplier connections accelerated three fold during our fourth quarter. In total for fiscal 2011, we added 9 retail hubs, one of which is a trade association, and 119 contracted connections, which was a record. Our execution was flawless and I’m very proud of the job our team has done,” said Randall K. Fields, Park City Group’s Chairman and CEO.

Revenue

Total revenue for the fourth quarter ended June 30, 2011 was $3.0 million, a 9% increase from the prior year. Subscription revenue during the fourth quarter increased 12% to $1.7 million, reflecting growth of retail and supplier customers contracted earlier in the year. Professional services and other revenue during the fourth quarter increased 101% to $491,000, which was due to accelerated connection activity and revenue related to a new trade association hub. Fourth quarter license and maintenance revenue declined 37% and 10% respectively, reflecting the Company’s strategic shift to a subscription revenue model.

For the fiscal year ended June 30, 2011, total revenue was $10.8 million, a $122,000, or 1%, decrease from the prior year. Excluding a one-time $490,000 patent license sale from the comparison with the prior year, total fiscal 2011 revenue increased 4%. In addition revenue continued to be affected by the Company’s shift to a subscription based model. License and maintenance revenue during fiscal 2011 declined 31% and 12%, respectively, which was only partially offset by a 10% increase in subscription revenue.

Net (Loss) Income

Net loss available to common shareholders for the quarter ended June 30, 2011 improved to ($49,000), or ($0.00) per share, as compared to a net loss of ($127,000), or ($0.01) per share, during the prior year period. Non-GAAP EPS for the fourth quarter were $0.03 versus $0.02 during the same period last year.

For the fiscal year ended June 30, 2011, the net loss available to common shareholders was $1.0 million, or ($0.09) per share, compared to a net loss of $149,000, or ($0.01) per share, during the same period in fiscal 2010. Non-GAAP EPS for fiscal 2011 were $0.07 versus $0.05 during the same period last year.

Cash

During the quarter ended June 30, 2011, free cash flow was $524,000, compared to $681,000 during the same period last year. For fiscal 2011, free cash flow increased 38% to $1,194,000 versus $867,000 reported during fiscal 2010. Total Cash at the end of the fiscal 2011 was $2.6 million, and net debt declined by 28% to $2.3 million at June 30, 2011.

“As previously announced, we signed connection agreements with 5 of the 10 largest consumer food suppliers in the world during the fourth quarter. While the contribution from these suppliers will be relatively small at first, the opportunity to grow these relationships is very exciting. As we see the contribution from these and the 60 other suppliers contracted during the fourth quarter, our subscription revenue growth rate should continue to accelerate over the next several quarters,” said Mr. Fields.

The Company will host a conference call at 4:30 P.M. Eastern to discuss today’s results. Investors and interested parties may participate in the call by dialing (877) 675-3568 and referring to Conference ID: 88557781. The conference call is also being webcast and is available via the investor relations section. A toll free replay of the conference call will be available until September 19, 2011 by dialing (855) 859-2056 and entering conference ID: 88557781.

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain. With over $100 million invested in development and 16 years of commercialization surrounding its proprietary scan based data platform, the Company’s services increase customers’ sales and profitability, while ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps retail and consumer packaged goods customers turn transactional information into actionable strategies to lower inventory, increase sales and improve efficiencies in the supply chain.

The Company’s Food Safety Global Registry^TM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently-passed Food Safety Modernization Act. The Food Safety Global Registry, an internet-based technology, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners.

Non-GAAP Financial Measures

This press release includes the following financial measures defined as “non-GAAP financial measures” by the Securities and Exchange Commission: non-GAAP EBITDA, non-GAAP earnings per share, net debt and free cash flow. These measures may be different from non-GAAP financial measures used by other companies. The presentation of this financial information, which is not prepared under any comprehensive set of accounting rules or principles, is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with generally accepted accounting principles. Reconciliations of these non-GAAP financial measures to the nearest comparable GAAP measures will be provided upon the completion of the Company’s annual audit.

Non-GAAP EBITDA excludes items such as impairment charges, allowance for doubtful accounts, charges to consolidate and integrate recently acquired businesses, costs of closing corporate facilities, non-cash stock based compensation and other one-time cash and non-cash charges. Non-GAAP EPS excludes items such as non-cash stock based compensation, charges to consolidate and integrate recently acquired businesses, costs for closing corporate facilities, amortization of acquired intangible assets and other one-time cash and non-cash charges. Net debt is the total debt balance less the cash balance. Free cash flow includes net cash provided (used) by operating activities less replacement purchases of property and equipment. The Company believes the non-GAAP measures provide useful information to both management and investors by excluding certain expenses, gains and losses or net purchases of property and equipment, as the case may be, which may not be indicative of its core operation results and business outlook. In addition, because Park City Group has historically reported certain non-GAAP results to investors, the Company believes that the inclusion of non-GAAP measures provides consistency in the Company’s financial reporting.

Forward-Looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “if”, “should” and “will” and similar expressions as they relate to Park City Group, Inc. (”Park City Group”) are intended to identify such forward-looking statements. Park City Group may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations should not be construed in any manner as a guarantee that such results will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see “Risk Factors” in Park City’s annual report on Form 10-K, its quarterly report on Form 10-Q, and its other reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Investor Relations Contact:
Dave Mossberg
Three Part Advisors, LLC
817-310-0051

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain. With over $100 million invested in development and 16 years of commercialization surrounding its proprietary scan based data platform, the Company’s services increase customers’ sales and profitability, while ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps retail and consumer packaged goods customers turn transactional information into actionable strategies to lower inventory, increase sales and improve efficiencies in the supply chain.

The Company’s Food Safety Global Registry^TM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently-passed Food Safety Modernization Act. The Food Safety Global Registry, an internet-based technology, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners

The IDEAS investor conferences are annual independent venues allowing quality public companies to highlight their investment merits to influential professional investors with the express purpose of generating investor interest. The IDEAS Investor Conferences are held annually in Boston, Chicago and Dallas and are produced by Three Part Advisors, LLC with sponsorships from the regional investment communities in which they are held. Additional information about the events can be located at www.IDEASconferences.com.

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain. With over $100 million invested in development and 16 years of commercialization surrounding its proprietary scan based data platform, the Company’s services increase customers’ sales and profitability, while ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps retail and consumer packaged goods customers turn transactional information into actionable strategies to lower inventory, increase sales and improve efficiencies in the supply chain.

The Company’s Food Safety Global Registry^TM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently-passed Food Safety Modernization Act. The Food Safety Global Registry, an internet-based technology, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners.

PARK CITY, Utah – August 10, 2011 — Park City Group (NYSE Amex:PCYG), a Software-as-a-Service provider of unique supply chain solutions for retailers and their suppliers, today announced preliminary financial results for its fourth quarter ended June 30, 2011. The Company expects to report the following:

• 4Q11 revenue of approximately $3.0 million, a 9% increase from prior year
• 4Q11 adjusted EBITDA in excess of $700,000
• Year-end cash balance of approximately $2.6 million, a 126% increase from prior year
• 4Q11 record subscription revenue increased approximately 12% year over year
• Record number of supplier connections for the 4Q11 and FY11…pace accelerated three fold
• Contracted 65 supplier connections during 4Q11, 119 supplier connections for Fiscal 2011

“We achieved a record number of connections and more than three times faster than our pace from earlier in the year,” said Randall K. Fields, Park City Group’s Chairman and CEO. “The size and market importance of suppliers we signed exceeded our expectations. In fact, we signed connection agreements with 5 of the 10 largest consumer food suppliers in the world and now do business with 8 of the top 14 on the Fortune 500 list. Acceptance among these larger suppliers is noteworthy given their revenue potential is much greater than our targeted goals.”

The projected and unaudited financial results discussed in this press release are preliminary only and are subject to change as a result of the completion of the Company’s annual audit. GAAP results are anticipated to be different than adjusted EBITDA and the difference is anticipated to be material.

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain. With over $100 million invested in development and 16 years of commercialization surrounding its proprietary scan based data platform, the Company’s services increase customers’ sales and profitability, while ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps retail and consumer packaged goods customers turn transactional information into actionable strategies to lower inventory, increase sales and improve efficiencies in the supply chain.

The Company’s Food Safety Global Registry^TM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently-passed Food Safety Modernization Act. The Food Safety Global Registry, an internet-based technology, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners.

Non-GAAP Financial Measures

This press release includes the following financial measures defined as “non-GAAP financial measures” by the Securities and Exchange Commission: adjusted EBITDA. This measure may be different from non-GAAP financial measures used by other companies. The presentation of this financial information, which is not prepared under any comprehensive set of accounting rules or principles, is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with generally accepted accounting principles. Reconciliation of this non-GAAP financial measures to the nearest comparable GAAP measure will be provided upon the completion of the Company’s annual audit.

Adjusted EBITDA excludes items such as impairment charges, allowance for doubtful accounts, charges to consolidate and integrate recently acquired businesses, costs of closing corporate facilities, non-cash stock based compensation and other one-time cash and non-cash charges. The Company believes the non-GAAP measure provides useful information to both management and investors by excluding certain expenses, gains and losses, as the case may be, which may not be indicative of its core operation results and business outlook. In addition, because Park City Group has historically reported certain non-GAAP results to investors, the company believes that the inclusion of non-GAAP measures provides consistency in the company’s financial reporting.

PARK CITY, Utah – August 4, 2011 - Park City Group (NYSE Amex:PCYG), a Software-as-a-Service provider of unique supply chain solutions for retailers and their suppliers, today announced that it has been selected by a national dairy association, All Star Association, Inc. (All Star), for technology solutions that optimize sales and supply chain management for its organization’s members. All Star is a leading dairy trade association representing over 340 production facilities in 47 states, Puerto Rico and Canada, and offering services to help strengthen their members’ operations and improve profitability. Park City Group’s technology is a valuable tool that will be made available to the membership base in order to increase sales and enhance supply chain efficiency.

“All Star is one of the largest dairy associations representing a major share of the $110 billion dairy industry. The selection of Park City Group provides a major endorsement of the value proposition of our solution and a mutually beneficial partner that can assist us to grow our already considerable presence within the dairy category,” commented Randall K. Fields, Park City Group’s Chairman and CEO. “This is the second major trade group that has selected Park City Group in the past year.”

“We look forward to working closely with Park City Group,” said Jeff Sterne, Executive Director of All Star. “Their knowledge of the grocery industry, especially their deep ties into the dairy category, gives us confidence that the benefits provided to our member base will be highly valued. Park City Group’s supply chain visibility technology will permit our members and grocery retailers to collaborate more effectively to increase sales and improve margins.”

About All Star Association, Inc.

Founded in 1958 by John D. Utterback, member-owned All Star Association specializes in volume pricing negotiated with over 150 suppliers on behalf of its members. Other services include marketing, training, quality assurance, carton design, monthly correspondence, annual convention, networking, consulting, careers and scholarships. Current membership includes more than 340 plants in 47 states, Puerto Rico and Canada producing: Fluid Milk, Ice Cream, Cultured Products, Cheese, Water, Beverage, Juice, Custom Blowmolding, and Related products.

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain. With over $100 million invested in development and 16 years of commercialization surrounding its proprietary scan based data platform, the Company’s services increase customers’ sales and profitability, while ensuring regulatory compliance for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps retail and consumer packaged goods customers turn transactional information into actionable strategies to lower inventory, increase sales and improve efficiencies in the supply chain.

The Company’s Food Safety Global Registry^TM provides food retailers and suppliers with a robust solution that will help them protect their brands and remain in compliance with rapidly evolving regulations in the recently-passed Food Safety Modernization Act. The Food Safety Global Registry, an internet-based technology, will enable all participants in the farm-to-table supply chain to easily manage tracking and traceability requirements as products move between trading partners.