Associated Retail Stores Selects Park City Group’s Consumer Driven Sales Optimization Solution to Improve Supply Chain Visibility

PARK CITY, UT – January 28, 2010 – Park City Group (OTCBB: PCYG), a developer of patented retail supply chain solutions and services, today announced that Associated Retail Stores has selected Park City Group’s Consumer Driven Sales OptimizationTM (“CDSO”) platform to capture, manage, analyze and share critical data with its partners, improving visibility across its supply chain. Associated Retail Stores becomes the sixth retailer in the past 12 months to implement Park City Group’s CDSO solution.

“We selected Park City Group because of the many benefits its solution provides for improving our financial performance and better managing our business,” said Associated Retail Stores President Dave Wirthlin. “In demonstrating its unique Software-as-a-Service (“SaaS”) solution, Park City Group positioned its CDSO and, more specifically, its Scan Based Trading platform as a means to align our wholesaler/grocer operations with the interests of our supplier community. As a result, we look forward to reducing working capital through improved inventory management while enhancing shelf execution and increasing sales with end consumers.”

“I am delighted that Associated Retail Stores has recognized the potential of our proprietary CDSO platform offers to drive higher returns across its retail store base,” said Randall K. Fields, Chairman & CEO of Park City Group. “The platform to be implemented for Associated Retail Stores supports the concept that the future of commerce between the retail trade and consumer package goods suppliers will revolve around Scan Based Trading and that Park City Group’s experience in implementing this type of successful business practices for more than the past decade makes it an ideal partner.”

Mr. Fields added, “We entered calendar 2010 with significant momentum and a robust pipeline and I am very excited about the abundant growth opportunities that lie ahead of us. Associated Retail Stores is the first of many new customers we intend to announce in the coming months.”

About Associated Retail Stores:
Associated Food Stores began a corporately owned group of stores under the “Associated Retail Stores” name in 1999. Associated Retail Stores was launched after they purchased the Macey’s and Lin’s grocery store organizations. Over the years several other stores were added to this list of quality supermarkets. Currently, there are 22 corporate stores operating under four different banners and formats: Macey’s, Dan’s, Lin’s and Dick’s Markets. These stores still portrait the community-centered commitment and attitude that was the key to success of their founders. Harnessing the united buying power, with the commitment to quality these stores offer the best balance of low prices and quality products. You can learn more by visiting their websites:,,,

About Park City Group
Park City Group (OTCBB: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it. Our service increases our customers’ sales and profitability while enabling lower inventory levels for both retailers and their suppliers. For more information, go to

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