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Shining A Light On The Retail Demand Chain
According to a study by Retail Feedback Group in October 2012, when shoppers can’t find what they want…- 50% will purchase at a competitor,
up 64% from six years ago.
- 38% won’t purchase the item at all, an
increase of 30% from six years ago.
- 12% will switch brands,
down 20% from six years ago.